Rivercalm

Rivercalm offers a suite of programs that can be used to tackle specific elements of the marketing process or combined to enable an entire marketing plan from strategy to campaign delivery.

At the strategic level our programs are specially designed to assist our clients to evaluate and set a marketing direction with careful evaluation of the chosen market opportunity, assessment of the competitive landscape and balancing delivery with desired market positioning. We use proven methodologies, backed by research conducted with almost 2,000 vendors and end users across the globe. The research is continually updated and provides a relevant and up-to-date benchmarking tool.

The new go-to-market process must be agile, flexible, replicable and repeatable and using the VBMA™ (Value Based Marketing Audit) and VBMS™ (Value Based Marketing Strategy) methodology that is exactly what we can do for your company.

We understand that once designed and agreed your go-to-market strategy needs to be realised and realised fast, in order to deliver the results that they are designed to achieve
We can create and deliver both global and in-country marketing programs
We have more than 15 years experience in the financial technology sector
>We have a record of delivering on-time and within budget
We have worked with existing, in-house marketing teams to support increased needs
We can provide fresh thinking and speedy implementation
We have been utilised as an outsourced marketing team working on specific projects such as company launches or targeted campaigns

And, we do not leave you high and dry once your marketing program is rolling out.

We also specialise in the creation, design and implementation of cost effective media and industry analyst programs to support your marketing communication goals.

Rivercalm truly integrates people, product and processes effectively from planning to delivery. Results are important to us and we offer a number of measurement tools to evaluate return on investment.

Stand Head and Shoulders above your Competition ...

Finding fresh new speakers for conferences is difficult, time consuming and risky. So conference co-coordinators tend to take the path of least resistance and invite back the speakers they know. As in any regulated market, the lack of new competition tends to mean speakers are not motivated to improve once they are in the club.

We have all seen a few polished presenters but if you observe the audience in any financial conference you'll see that most speakers are sending people to sleep. Every presenter is interested in their subject matter and many could probably keep your interest across a desk. What most la! ck is the presentation skills and personality projection to keep the interest of most of the audience.

Promoting yourself into the conference circuit, while possible, is both time consuming and very difficult. Conference organisers are concerned that any vendor approaching them simply wants to use the event to promote their wares. A third party approach reduces this concern, especially when you are packaged and presented to the organisers as a credible, on-topic and a polished speaker. We make their decision low-risk, quick and easy and open the door for you.

We deliver a customised presentation service that

Begins with an assessment of your speaking objectives
Researches the 'hot topics' conference organisers want to table
Creates a script and a presentation framework suitable for you
Assesses and rehearses your presentation, providing critical feedback to improve it
Promotes you to conference organisers and co-coordinators to win speaking slots.
Arrange interviews with financial journalists and supporting PR
Will revise and update the presentation to keep it fresh

For further information please contact swift@rivercalm.com